CT Web Marketing for Businesses and Nonprofits
We know you're busy. Our goal is to make the process easy, understandable, and targeted to your audience, create a done for you website marketing system that provides ROI long into the future. Web Marketing is more than just a website. It's integrating the right blend of marketing tools for your business or organization.
We put it all together!
WordPress Web Design
First start with a good framework that will adapt as your marketing matures. We use WordPress software. It's very flexible, is constantly improving and has a large community dedicated to innovation and security.
Next having a clear call to action is necessary. Make it easy to contact you. Offer an irresistible download. Capture their email.
Another important step is keyword research. It reveals what and how people are searching the web and tells you what content you should build. We do extensive research to see how your target audience and your competition is using keywords.
Also building a great design that connects to your business DNA is an essential part of our service. It helps to get new relationship started.
Finally Content is KING or QUEEN. Creating useful content is the best gift you can give your visitors. GIVING IS KEY.
Organic SEO
Organic SEO isn't about natural fertilizers, healthy soil or pesticides. It's all about building a website with good content that answers specific question posed by keywords and uses the wide web to validate it's importance. That includes linking to other website, other websites linking to you, using social media to link to your site, building authority across the web.
Content Management and Blogging
Keep content on you site up-to-date, relevant, and search engine friendly. Creating custom landing pages and adding content to a blog on a regular basis increase your visibility to search engines. Content developed on your website can be used to connect with new readers by linking your content to your social media accounts.
Social Media Optimization
Consistent branding and automation between your website will help to establish your brand on the web. Social media connections to your website supercharge your ranking with search engines. All content isn't the same. Attracting traffic that is interested in your services comes from the art of giving. The more you give the more receive.
Email Marketing
Send automated follow-ups to leads and keep your company top of mind. Creating a marketing funnel can help to bring qualified leads to your website. Marketing funnels deliver quality content that is worth signing up for. Your mailing list can be segmented to deliver a drip sequence of emails with more relevant content that links to website landing pages that lead to an opt in of your services.
Pay Per Click Advertising
PPC lets you retarget traffic to your site and target specific demographics. Google, Facebook, Linked-in, and Instagram all have pay per click options that can deliver targeted demographics to your website. Creating campaigns involve a variety of testing and analysis to see which channel is best for your business or organization and what will give you the best results. Results can be tracked through analytics, budgets can be set, split testing can show what works best.