Locksmith: Improving website traffic

Websites for CT Businesses

Rackliffe Lock & Safe was holding onto an old legacy website that was built many years ago. This old site was old, but it got a lot of traffic. The problem was it wasn't mobile friendly and although it got plenty of traffic, it wasn't getting a good conversion rate. Our goal was to not just maintain SEO ranking, but to surpass it and to increase conversion rates for people coming to the website.

First, we did an analysis of the website. There were some critical questions that needed to be answered

  • What were the critical keywords and how was the website ranking in a search?
  • What keywords were being missed?
  • Who was the competition and what were they doing differently?

Identifing 5 major areas that needed to address

  1. Updating the website identity including the logo and development of the Rackliffe Lock & Safe Character.
  2. Identify the key service areas and create landing pages with details of the services in each area.
  3. Developing a "Call Me Back" call to action to make it easy for customers to get help.
  4. Develop town landing pages to help business come up in a search.
  5. Put in place a tightly crafted organic search strategy that kept all of the existing SEO juice and add town by town unique landing pages for the areas of service.

The Launch

The site had a very successful launch. Within the first few hours a two new customer used the Call Me Back form. The website consistently ranks high in google and Call Me Back Responses come in daily.

Need help with your website?

Halagan Design is a marketing studio specializing in web design and marketing for expert and nonprofit organizations as well as businesses interested in educating their audiences. Paul Halagan can be reached by email at paul@halagandesign.com or by phone at 203-689-3453. We are located in Guilford, CT.

And don't forget

Design Services

  • Web Design
  • SEO
  • Content Writing
  • Town Specific and detailed services Landing Pages
  • "Call Me Back" Call to action
  • UX designed for to make it easy for customers to contact company
  • UI designed to be distinctive from the competition
  • Mobile Friendly Design

203 689-3453

Please follow and like us: